Beyoncé Does The Bling Thing

Alright now….
Mrs. Carter aka Beyoncé is stepping into the realm of accessories. Beyoncé along with her mother Tina Knowles will be expanding their two-year old Deréon junior collection, by adding a fashion jewelry collection into the mix, dubbed Deréon Jewelry…..and in the famous words of my favorite fictional character Miranda Priestly [played by Meryl Streep] - GROUNDBREAKING! Ugh….I don’t know about you - but if you live in NYC and have actually seen the Deréon collection found via Macy’s Herald Square, you would know that Beyoncé’s collection is usually seen on the floor collecting dust or floating some where behind the clearance racks. Or better yet on sale at local thrift shops for $5 bucks…..yeah I am really not kidding.

Tina Knowles tells WWD:

“I love accessories and we’ve always used a lot of accessories, so it was a natural thing for us to do,” said Tina Knowles, creative director. “For the first collection, I wanted to do a lot of things taken from the street. One of the things I love to do is walk on the streets of New York or Brooklyn and see what the kids are doing, and that goes with our mantra — catwalk meets sidewalk. I saw a lot of filled hoops and charm bracelets, that’s what the kids are wearing these days.”

But did Ms. Tina fail to realize that many ‘kids’ purchase accessories off of street vendors of half of the price? UGH…sorry ladies - I am NOT the least bit impressed with the Deréon line…and really could care less to see this collection “live & direct” at a local department store. So far the images remind me of cheap knick-knacks that can be found straight out of a bubblegum machine.

More Views After The Jump….

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